Cut wasted Google Ads spend in 10 minutes
Connect your Google Ads account. Our AI groups your search terms so you keep the winners, block the waste, and push negative keywords safely — in under 10 minutes.
Trusted by Google Ads managers and agencies in beta.
From connected to optimized in four steps
Connect your account
Sign in with Google. We pull your search terms with read access and limited scopes.
AI groups your terms
Review clusters grouped by meaning and intent instead of scrolling hundreds of terms. If one term in a cluster is waste, they usually all are.
Keep or block
Tag whole clusters at once, or keep and block any single term — with search, filters, and suggested negatives to move fast.
Push negatives, safely
The negative engine builds the shortest list that clears your blocked terms without ever hitting a keeper or a keyword you bid on — then pushes straight to Google Ads.
End to end: about 10 minutes. Average savings: ~10%.
Triage your search terms in minutes, not hours
You might have hundreds — or thousands — of search terms to sort into keep, block, or maybe.
- Filter and search instantly — narrow to the exact terms you want and flag them keep or block in one click.
- AI clusters — terms grouped by intent, so one decision clears a whole set.
- Never decide twice — we remember every keep and block, so the same term never comes back.
Finds your best negatives. Catches the conflicts.
The engine automatically identifies the best negative matches to clear your blocked terms, and warns you of any conflicts instead of quietly blocking a winner. It never touches a term you kept or a keyword you bid on, and it reaches for broad matches that prevent future waste — not one exact match per term, a losing game of whack-a-mole.
Push straight to Google Ads
Send negatives at the account, campaign, or ad-group level. We remember every decision — next time you only see what's new.
Watch the savings add up
Estimated savings — typically over 10% — update live as you work. Show your boss or client exactly what you saved.
Built for managing many accounts
Switch between client accounts fast. One free account to start; add more as you grow.
Google today, Microsoft next
One free account covers Google Ads and Microsoft Ads for the same business. Microsoft Ads and Android land in August 2026.
Triage on the go
The Keywords iPhone app lets you check performance, swipe to keep or block search terms, and build negatives — from anywhere. Your decisions sync with the web.
New iPhone version updating — live on the App Store shortly.
Simple, predictable pricing
Priced on what you use, not what your clients spend.
- AI search-term clusters & predictive scoring
- Negative keyword engine — safe, one-click negative lists
- Built-in error checking & AI scan
- Sync to Google Ads
- iOS app — Android & Microsoft Ads August 2026
Need more accounts? Refer a friend to earn one free, or buy extras at $10 each — one-time, not a subscription.
30-day money-back guarantee. If it's not working for you, get a full refund.
Your account access, on your terms
Limited OAuth scopes
You connect through Google OAuth with read-and-manage scopes only. You stay in control of the connection and can revoke it anytime.
We never touch your budgets
Keywords builds and pushes negative keywords. It never posts ads, changes budgets, or edits campaigns on your behalf.
Encrypted, end to end
Your data is encrypted in transit and at rest. We store only what's needed to remember your decisions and keep your accounts in sync.
Ready to stop wasting ad spend?
Start free with one account. No credit card required.